Video marketing is an incredible way to reach your ideal customer. However, before you add something new into the marketing mix, you need to review your business and make sure that everything is fully aligned and on message.
In this course, you will start with a review of
Your vision and mission
Values
Ideal customer
Brand
Goals
Your message
You will look at
Telling stories
Where to share
Your content plan
Video marketing ideas
Once you are on track with where you are and what you want to create, you can learn how to utilise a powerful and effective video marketing tool - Invideo - to support your video marketing goals.
Through a series of case studies, you will learn InVideo and be inspired to create your own videos to share your inspirational message and reach your ideal customer.