How to create and run a live event in Marketo

This course will help you plan, build and track your live event in Marketo, adding Mytokens, landing pages, emails and Smart campaigns to power your program.

After completing this course you will be able to complete the following:

• How to plan your live event

• How to create and add Mytokens to your assets

• Recognise when to use the Event Program and which channel is best

• Power your event using Smart Campaigns

• Set up the Live Event Check-in app

• How to build and add assets to your Event Program

• Analyse data before and after your event

• Recreate a similar event by cloning