How to build a brand for your business or non-profit

The course gives you valuable insight and information about building a brand. Step-by-step, the course takes you through each of the stages you needed to create the perfect brand, either to design your own or to intelligently and confidently commission a designer.

The course has a worksheet to help capture your thoughts in one place.

The 12 modules with supporting videos and worksheet will take you through the process of developing the perfect brand and help you stand out from the crowd.

By the end of the course, you will:

• Be able to articulate what a brand is and why your business needs one.

• Have accurately described your company’s personality

• Selected the appropriate inspiration for your brand.

• Have considered various processes for choosing your business name.

• Understand colour in terms of mood, impact and use of various colourways.

• Understand the impact of various fonts and when to use different types.

• Understand how to choose images to portray your brand.

• How to design your logo

• How to develop a tagline.

• How to pull all the elements together in the form of a Brand Board