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Entrepreneurship 3: Growth Strategies

Start-ups are designed to grow quickly, but successful start-ups grow smart.
Course from Coursera
 28528 students enrolled
 en
Module 1: Acquiring Customers and Forecasting Demand
Module 2: Marketing and PR
Module 3: Cost Structures, Pricing, and Tracking
Module 4: Creating and Scaling Company Culture

Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability

Entrepreneurship 3: Growth Strategies
Free
per course
Incentives
100% online
Course 3 of 5 in the
Flexible deadlines
Beginner Level
Approx. 11 hours to complete
English
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