Google Tag Manager for Beginners (Jul. 2020)

Google Tag Manager is not only for large businesses. If you run a blog, a website for a local business or a small online-shop, Google Tag Manager will save you a lot of time and help you to gain insights about customer behavior on your website without writing a single line of Javascript Code

As an example, you can enable Event Tracking in Google Analytics using Tag Manager with a few clicks. Previously, this required you to write a few lines of Javascript code for each event you'd like to track.

In this curse, you'll learn how to get started with Google Tag Manager, add event tracking in Google Analytics with Tag Manager, how to use events in Google Analytics to create goals and, if you live in an area with GDPR or similar privacy laws, I'll show you the basic principle to execute Google Analytics Tags only, if the user has given consent.

Specifically, you'll learn in this Tag Manager for beginners course:

• The basic concepts of Google Tag Manager: What's a container, a tag, a trigger and a variable

• How to create a Google Tag Manager account

• How to add Tag Manager to your website

• How to add click event tracking to Google Analytics with Tag Manager

• How to add form submission tracking in Google Analytics with Tag Manager

• How to add scroll visibility tracking in Google Analytics using Tag Manager

• How to use the Custom HTML Tag to add tracking pixels, like the facebook pixel, to your website

In the bonus section, you'll learn:

• How to create goals in Google Analytics based on tracked events

• The basic principle of how to execute ("fire") Tags only if a user gave consent

Especially event tracking, what you'll learn in this course, is an important aspect of understanding your website visitors. By adding e.g. click tracking you'll get insights about:

• Which links visitors use to navigate your site

• How often visitors use e.g. the main menu and which item they click (you're into a surprise when looking at the numbers!)

• If you run an online store, you can use click tracking to gain insights about which facets visitors use to filter a product list. This helps you to identify important product features that your visitors care about.

• By adding visibility tracking, you'll be able to see how far visitors scroll down a specific page, e.g. a landing page. You can use these insights to optimize the design of your landing page

• With form tracking, you're able to see not only how often a form was submitted, but also on which page. This helps you to identify, e.g. which pages brought the most leads or which blog post generated the most newsletter subscribers

Questions?

If you've any questions about any lecture in the course, I'm here to support you. Just send me a message through Udemy and I'll usually answer within 24 hours weekdays.

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