The Google Analytics for eCommerce Intensive

In today’s business climate, if you’re not data-driven you are leaving money on the table. Google Analytics is your best tool for making informed decisions for your ecommerce strategy. Through this course you will learn how to put this power of analytics to work for you, so you can build a thriving ecommerce shop.

From understanding what your top traffic sources are, to which products are generating you the most revenue, GA puts you firmly in control of your marketing and product selection.

Whether you have just launched your shop or you’re looking to take your business to the next level, the Google Analytics for Shopify course is where you want to be. Here you’ll learn the fundamentals of web analytics and advanced strategies to get the most out of your reporting.

Goal(s) of the course:

• Be able to create and customize data views for your website

• Find, understand, and interpret the various reports in Google Analytics

• Be able to create custom reporting features for your specific

• Uncover insights from your data to make informed business decisions

By the end of the course you will be able to do the following:

• Know and understand what the numbers are telling you

• Create reports and dashboards that are meaningful and relevant to your business objectives

• Identify opportunities and gaps within your marketing strategy

To make the course content easy to navigate, we've broken it up into three sections: 

1. SECTION 1: GOOGLE ANALYTICS: WHAT IS IT AND HOW DO I SET IT UP?

2. SECTION 2: EXPLORING THE DATA AND FINDING INSIGHTS

3. SECTION 3: ADVANCED TECHNIQUES AND CUSTOMIZATION