Google Analytics Basics - Learn on Live E-Commerce Data Lab

This is the first of the series of courses aimed to provide students an acquaintance with Google Analytics and how they can derive actionable insights from simple descriptive reports. The course uses a data lab from a popular online grocery portal Salt n Soap.

The first lectures cover fundamental concepts of Google Analytics like account structure; sessions and users; dimensions, metrics and segments; engagement metrics like bounce rate, pages per session and average session duration and the various types of descriptive analytics like audience, acquisition, behavior, conversion and real time.

The students then learn to read standard Google Analytics reports including various filtering options and their use and reporting on various segments of users.

After familiarization with the reports, the students learn geo analysis of visitors and their engagement with the eCommerce portal. Defining different types of reports like Pie chart, Bar chart, Pivot table are also discussed in this section. This helps students to derive actionable insights for business.

Measuring goals or conversion is a very important aspect of any analytics. The next series of lectures exposes students to measuring conversions or goals for a company through Google Analytics. Using custom reports the students can learn how to create interesting actionable insights on business questions like "Which day of the week is my sale the highest and which day is it the lowest?"

Finally, in the conclusion, the students are given a brief exposure to the admin section of Google Analytics.