Google Ads certification is an important credential for marketers.
It is one of the few standardized ways to prove a certain level of knowledge or topical relevance.
While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google Ads use to attain.
Google Ads certification is a process by which Google recognizes marketers as experts in online advertising.
After passing two Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – contribute to company Google Partner credentials.
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
By earning the Google Ads Search Certification, Google recognizes your ability to:
Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Search strategy with wider company marketing plans
Generate a plan to increase leads, sales or web traffic using Google Search
Develop a plan to reach new and existing customers with Google Search Audiences
Ensure your Search marketing plan is aligned with your digital marketing budget
*** This course does not content the study material. This course contains 201 questions ***