Google Ads Comprehensive Course

The course is designed as a handbook and guide for building and managing a successful Google Ads campaign.

Whether you are beginning your journey in digital marketing or have a couple of years experience and want to upskill and become more professional, this course is for you!

The course is all encompassing, covering everything you need to know to be great as a Google Ads marketer. We start from a basic level all the way up to covering advanced strategies.

How Is This Course Different?

Most courses teach you a lot of the ‘what’ - what are CPC’s? What is a campaign? Some courses teach you a bit of the ‘how’ - how to set up an account, how to adjust bids and other technical aspects. Even courses that do teach you the ‘how’ tend to focus mainly on account setup only. (don’t take my word for it, look through the course curriculums.) In this course we will cover both the what and the how. And not just how to setup an account, we also show you what you should be doing on an ongoing basis. This is what we actually do when we manage an account in our agency. We are also going to show you how to create an account that is not just technically excellent but also strategically excellent.

We believe a great account requires two levels of greatness. The first is to have an excellently built and run account on a technical level, this means all the technical aspects are implemented according to best practice. On the second level the account needs to be strategically excellent, which means that the account is a translation of the marketing strategy implemented in practice. We translate the strategy into the framework and tactics of Google ads. I would argue that 90% of marketers out there still do not understand this discrepancy between strategy and tactics, in the course we explain this difference and how it greatly affects the way you use Google Ads.

The aim is that by the end of this course you will have a thorough understanding of Google Ads including all the key concepts within the platform and how to work with it in the best way. This will be taught as a practical guide for setting up and running a successful account both on a basic, strategic and advanced level.

The course is designed in a way that it can be used as a handbook for you to apply to your own campaigns or your own clients. Practicality and usefulness was our guiding principal in writing the course. We start by providing a strong understanding of Google Ads concepts and then focus on practice and application, giving you the tools to manage your own account well. We show you how we manage our own successful accounts, which you can use as a blueprint to running for your campaigns. This includes planning, research, account builds, basic and advanced optimisations.

What we cover:

The course is divided into 8 sections. Sections 2 & 3 are designed mostly for beginners. For students with some background in Google Ads, we recommend starting from section 4.

1. Introduction

2. Background to Google Ads

3. Key Terms & Concepts

4. Planning, research & Strategy Generation

5. Campaign Build Stage

6. Fundamental Optimisations

7. Advanced Optimisations

8. Common Issues we Troubleshoot