FMCG for Management Consultants and Business Analysts

What is the aim of this course?  

Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier.  

This course will help you drastically improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, business analysts or have to run and optimize FMCG businesses on daily bases. In the course you will learn 3 things:  

1. How to model FMCG business in Excel  

2. How to improve sales and marketing in order to increase margin and profit  

3. How to improve supply chain in order to increase margin and profit  

The course is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for. On many occasions I had to optimize also sales and marketing of the businesses I was responsible for.  On the basis of what you will find in this course I have trained over 100 consultants, business analysts and managers who now are Sales and Marketing Directors, Operational  Directors, COO, Investment Directors, Directors in Consulting Companies, Supply Chain Directors, Board Members etc. On top of that my courses on Udemy were already taken by more than 42 000 students.

I teach through cases, so most of the lectures are case studies showing some business problems solved in Excel. There will be also overview of main challenges in sales and marketing as well as supply chain typical for FMCG. To every lecture you will find attached  (in additional resources) the Excels shown in the lecture so as a part of this course you will also get a library of ready-made analyses that can, with certain modification, be applied by you in your work.  

Why I decided to create this course?  

Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. The course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier. Thanks to this course, you will know what and how to do during a consulting project devoted in a FMCG company. I will show you also how to model FMCG business in Excel.  

To sum it up, I believe that if you want to build or to find improvements in FMCG business you should master techniques related to analyzing and optimizing sales and marketing as well as supply chain. That is why, I highly recommend this course not only to consultants or business analyst that have to advice their customer but also to owners, founders of businesses as well as directors.  

In what way will you benefit from this course?   

The course is a practical, step by step guide loaded with tones of analyses, tricks, hints that will significantly improve the speed with which you find and analyze FMCG business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:   

1. How to understand and improve sales and marketing in FMCG   

2. How to understand and improve supply chain in FMCG   

3. How to model FMCG business in Excel   

You can also ask me any question either through the discussion field or by messaging me directly.  

How the course is organized?   

The course is divided currently in 5 sections and I will be adding new sections to address other important issues. Currently you will find the following sections:  

• Introduction. We begin with little intro into the course      as well as some general info on production  

• Modeling FMCG business in Excel. In the second section I will show you how      to model in Excel FMCG business. You will also get as a part of it Excel      files to play with. I will use an example cosmetics business  

• Sales and Marketing in FMCG. In this section I will show you examples      of analysis of sales and marketing in FMCG business. This will give you a      good idea on what to concentrate during a consulting project  

• FMCG - Examples of business analyses of      Supply Chain. In the section 4 I will show you examples of analysis of supply chain in FMCG      business. This will give you a good idea on what to concentrate during a      consulting project   

I will be adding new sections and lectures in the coming months  

You will be able also to download many additional resources  

1. Excels with analyses shown in the course  

2. Presentation of slides show in the course  

3. Links to additional presentations and movies   Links to books worth reading