4.7  35 reviews on Udemy

FMCG / CPG Brand Management academy: Marketing fundamentals

Basic fundamental principles in brand marketing for FMCG / CPG marketers
Course from Udemy
 154 students enrolled
 en
What is the brand profile and how to define it for your brand
How to identify crucial Issues and opportunities for your brand
What is a marketing concept: innovation, communication and activation concepts
How to plan for advertising
The phases of communication development
How to judge communication in an effective and professional way
What are range architecture and range extensions and how to plan for them

This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers.

The course is structured in several sections covering the following topics:

· What is a brand profile and how you define it for your brand

· What are brand architecture, range architecture, communication architecture

· How to write a marketing concept and what are the differences between NPD concepts, communication concepts or activation concepts

· How to define crucial issues and opportunities that are affecting your brand

· How to develop and judge communication

· What are the typical type of promotions, how to write a promotion concept and how to link the type of promotion to the marketing objectives you want to achieve

We use powerpoint slides that are provided to help following the videos.

FMCG / CPG Brand Management academy: Marketing fundamentals
$ 59.99
per course
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