The success of your digital marketing efforts has just as much if not more to do with the work you put in well before you place your first ad. It's about taking the time to identify your "Goldilocks Niche" and building your digital marketing strategy around it. Not all niches were created equal: some niches are too narrow while some niches are too broad. This course will walk you through the process of identifying profitable niches and then developing your digital marketing strategy.