--Updated July 2015--
If you're already familiar with PPC advertising on Facebook, then you will leave this course knowing how to setup Facebook Retargeting (Website Custom Audiences) on your own website and how to automate advertising campaigns that bring your best target audience back to your webpage to take specific actions.
Facebook Retargeting allows you to target visitors to your website in very specific ways.
This technology is the most effective and lowest cost advertising you can make use of on Facebook and has been accessible to larger companies with huge budgets until only recently. Now it's available to even the smallest of businesses and individuals, but only in a DIY format. I've built this course to teach you everything you need in under an hour to get started with your first campaign.
I've included industry-specific examples, and will add any others that participants suggest. Currently these ones are available: