Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.
Millions of businesses, big and small, connect with people on Facebook.
Facebook Pages help people connect with your business. They establish your business's presence on Facebook so that people can find out about you and connect with you.