Exploring Focus Groups in Anthropology Research

Have you ever taken part in a focus group? This is where you and a group of other people have a discussion about something under the guidance of a moderator. Maybe you were asked to comment on a new product, or evaluate an advertisement. If you have never taken part in a focus group, or you don’t know what a focus group is exactly, that’s ok! I’ll teach you everything you need to know in this course.

Focus groups are used frequently in marketing research, but Anthropologists use them, too! In this course, you will learn about focus groups and how to conduct them. You’ll learn about everything from creating the research project to recruiting people to running the actual focus group to analyzing the data and sharing the results of your research.

In this course, you will watch a combination of talking head videos and Powerpoint lectures. At the end of each unit, there is a short activity to help you explore the course content and a short quiz with 5 questions. At the end of the course, there is a final assignment where you can be like an Anthropologist, and analyze real focus group data!

This course is part of a series of Anthropology courses, called Anthropology 4U: The 4 fields of Anthropology, For Everyone. The courses can be taken in any order, and you don't need to know anything about Anthropology to take these courses.

Enroll now, and learn about how to collect Anthropological data through focus groups! I look forward to seeing you in class!