Learn the basics of Experimentation (aka A/B or AB testing) that all Product Managers should know in about an hour!
At the end of this no-nonsense course, students will understand the role of Experimentation in helping make strategic decisions, how to design basic Experiments and analyze their results, and how to develop a strategy that maximizes your resources and drives results. We'll explore:
When should you run Experiments?
10 important terms in Experimentation
The Experimentation process
Developing an Experimentation roadmap
Building the team
How to nurture an Experimentation culture
Intermediate/Advanced topic: Analyzing Results (Introduction to Frequentist, Bayesian, and Sequential statistics)