The Economics of Publishing

Master essential business acumen about the publishing industry, including its economic outlook, business models, core stakeholders, acquisition logic and financial outlays.

This course serves as a "publishing 101" introduction to the economic aspects of how the publishing industry functions, with frequent reference to both traditional presses and self-publishing opportunities. In it, you'll learn:

• Core statistics about the industry's size and scope and typical author earnings

• The basics of the major publishing models (traditional, self, subsidy & hybrid)

• The nature of structural misalignments among stakeholders to a major book project

• The not-so-obvious thought processes influencing a decision to accept or reject a query

• The places the money comes from and where it flows to, including to author royalties

If you aspire to a traditional book content, this course offers the critical information you'll need to help navigate the waters between "I have a manuscript" and "I have a book."