Drawing and Analying BCG Matrix

Companies allocates resources to different product that the develop, produce and deliver to the market. But how much this allocation of resources to different products are efficient. In many cases, products which consume considerable proportion of firm's limited resources, are not generating proportionate revenues. This will create bleak and unpromising present and future for the company.

One of the most reputable and widely-used tools for managing the combination of a firm's activities is BCG Matrix which is developed by Boston Consulting Group. BCG Matrix is useful for analyzing and managing corporate portfolios. It gives C-Level managers deep insights of the current and future situation of the company in general as well as proper strategies to be developed for each product individually. Benefiting from BCG Matrix, managers and decision-makers strategically find how to allocate organization's resources to each product more efficiently.

In this course we discuss about:

• An introduction of BCG Model and what benefits it provides for our strategic decision makings

• How to draw BCG Matrix for a hypothetical company

• Strategies recommended by BCG for each category of products

• Review the insights BCG Model gives us for current and future state of the company as well as each product individually

• An excel file is included that upon inputing the data of your company’s products, BCG Matrix will be drawn automatically

This course, in addition to providing general introduction of BCG Matrix and its benefits and outputs, is designed based on practical examples and gives you the real skill to draw and analyze a BCG Matrix for your own organization.
By the end of this course you’ll be able to:

• Draw a BCG Matrix and locate each product on it

• Develop suitable strategies for each business unit in an organization

• Analyze the current situation of a company – how healthy is the cash flow system

• Predict the future situation of a company – how promising is the future

• Define what combination of products in a company is the best

• Quantify a company’s missions

An excel file is included in the course which draws BCG Matrix automatically for your organization upon inputting the data of your products. Also a presentation including the topics discussed is available as course's resources.