Digital Marketing Strategy & Implementation 2020 in Malaysia

Section 1: Strategy Planning

1: What is social media all about?

2: Current trends in Malaysia, 2020. What are the most common platforms and what are the latest marketing tactics being used in Malaysia?

3: Identify business objectives

4: Identify your target audience and creating your customer empathy map.

(buyer persona)

5: Content strategy, planning, and management. You will also create your content calendar.

Section 2: Creating the ad

1: Introduction about ads, budget, and KPIs

2: Designing basics, how to use Canva to design anything you want.

3: Video editing basics, how to use Canva to design your video.

4: Designing your first ad. Learn how to design according to Facebook policies.

5. Creating your first ad.

Section 3: Monitoring

1: How does your target audience respond to different ads? Learn how to not waste ad money!

2: Building a community. Learn how to build and increase your community.

3: Understanding Instagram Algorithm

4: Understanding basic insights and how to analyze and use those insights.