Digital Marketing Mastery: The Complete Beginner’s Course

If you're looking for a Digital Marketing Masterclass taught by a Practitioner that includes step-by-step strategies, action plan and a roadmap, then you've come to the right place!

You'll learn and accumulate knowledge of the cutting-edge industry and various digital marketing strategies that you can use across various social media platforms.

If you're a brick-n-mortar business owner, solopreneur or an entrepreneur, it will help you grow your business and improve conversion rates.

If you're a startup, early-stage founder, executive leader or CEO, it will help you expedite your learning curve so that you can quickly inject strategies and techniques and get started quickly, effectively and efficiently.

If you're a career professional, marketing manager or a brand strategist, with the techniques taught in this course, you can powerfully brand yourself so that you can become sought-after candidate in the job market.

In this Masterclass, I'm teaming up with Greg Rollett, an Emmy Award Winning Producer and CEO of Ambitious Media to deliver to you the best of the digital marketing strategies from soup to nuts. We'll take you on the journey together with us to the promised land of Digital Marketing.

I've structured my course in 7 modules in such a way that these modules are simple and straight-forward so as to make it easier for you to learn the various aspects of Digital Marketing. 

Module 1: Introduction to Digital Marketing

I will cover introduction to digital marketing, different facets of digital marketing, what it means to you and your business/ profession.

I will get into how technology, internet and social media are bringing people closer than ever before and why you shouldn’t neglect it, what are the huge shifts that have transformed the status-quo and how you should take advantage of it.

I will also cover what we can learn from Amazon in terms of disrupting the traditional industries and how we can benefit from it. I will then get into 4 Case studies- Dacia (Facebook Ads), Gucci (Instagram), Dollar Shave Club (YouTube), Individuals as Brands.

Finally, I will cover advantages of digital marketing, key differences between Marketing and Selling and the key challenges facing the Digital Marketing industry.

Module 2: Conduct Your Digital Marketing Audit

In this module, I will talk about what the digital marketing audit is, its importance and why should you conduct it first before getting excited about digital marketing, branding and social media.

What are the key elements of marketing audit, identify the gaps and what steps you need to undertake to perform marketing audit:

• Your marketing goals and objectives

• Marketing triangle

• Unique value proposition

• Audience Persona

• Branding or messaging

• Social media strategy

• Content strategy

• Website Design

• SEO

• Social media marketing

• Team Skillset, Resource utilization

Module 3: Build Your Unstoppable Brand

Your brand should allow your customers to recognize unique sense of differentiation compared your competition. Here, I will cover what is branding and how the term has evolved from what it used to be and what is its modern connotation. I will also bust certain myths in terms of when business owners think they don’t have a strong brand of their own.

I will talk about the importance of building your brand, building your online presence, how to build your brand, difference between personal and business brand.

I will then talk about the importance of importance of defining your USP (unique selling proposition) and 6-steps to create it.

Module 4: Dominate Social Media

As soon as you enter the social media ballgame, you will realize that the field is bigger than you’ve imagined. Here, I describe what is social media ecosystem is and how to create your own ecosystem.

I talk about discovering 8 elements of why social media is exactly where your customers are spending their time and why you need to turn your attention there. Also, discover that social media is an equal opportunity medium no matter your business size

Finally, I cover 8 ways on how to dominate on social media

•Next steps

Module 5: Content Marketing Crash Course

Content is the cornerstone of any digital marketing strategy and you shouldn’t underestimate its power. Content Marketing is a specialized approach to create, publish and distribute content for your online audience.

I give an overview of what content marketing is and why it is the heart and soul of digital marketing, examples of different types of content, content marketing goals and objectives, 7 reasons why you need to create great content

Then, I cover my best strategies for creating compelling content so you can go and produce your own content immediately and become “go-to” expert for your marketplace.

Finally, I cover basic rules of content marketing, 4 content marketing setup strategies, the fastest ways to create real value through your content and how to create your content marketing game plan using 7 key strategies

•Next Steps

Module 6: Internet Traffic and Lead Generation

Getting a consistent flow of traffic is one of the key challenges you will have to overcome. With an explosive promise of digital marketing comes high competition. Thus, every passing day presents a challenge to drive traffic. This is because no traffic means no leads, no leads means no customers and no customers means no revenues.

In this module, I cover the importance of Traffic in relation to Customers and Revenues, understand what marketing funnel is and how you can take your prospects on a journey from being a cold lead to becoming a paying customer, 5 steps involved in Marketing Funnel

I end this module by covering 9 best strategies to drive traffic, attract leads and generate sales

• Landing Pages

• Search Engine Optimization (SEO)

• Influencer Marketing

• Visual Content

• Customer Reviews and Testimonials

• Be Consistent

• 3rd Party Visibility

• Social Media Platform Integration

• EMail Marketing

•Next Steps

Module 7: Closing Deals and Acquire Customers

Once a lead is generated, it’s all about making sure that those leads turn into sales. Thus, you’ve to successfully manage closing the deals. Digital marketing is a process that, when well-planned, can map out your customers’ journey all the way from the beginning to the end.

At this point, you're looking for "money in the pocket".

•If you've done everything right,

• You are talking to the right prospects who fit in with your target audience characteristics (aka audience persona) and align with your branding message

• You may have conducted digital marketing audit for them highlighting areas of improvements and gaps. If not, you can offer this service as a precursor in order to close a deal

• You have educated them and offered enough value (through your blogs, white papers, case studies that speak to their pain-points, challenges, likes and dislikes) that your prospects know precisely what to expect from you

•8 Ways to close the deals

1. Listen more, speak less

2. Compete on the basis of value

3. Adopt "Before" and "After" transformation story

4. Be precise about your value propositions

5. Coffee in One Hand and Confidence in the Other Hand

6. Don't burn the Bridges

7. Ask "What Else?"

8. Believe in the power of Follow-ups

Summary:

With the skills learned in this Digital Marketing Masterclass, you can:

• Build strong online presence that you've always desired for

• Get found and discovered efficiently on Google and Social Media Channels

• Set yourself apart from your peers and your competition

• Drive traffic and generate sustaining leads

• Close deals, generate steady revenues and acquire paying customers

WHAT DO YOU GET WHEN YOU ENROLL IN THE DIGITAL MARKETING MASTERCLASS?

• Lifetime access to the course and all updates

• Udemy certificate of completion

• Practical strategies and tips for you to get on the fast-track

• You can ask me any questions and I'll respond to every single one of them in a thoughtful manner

• 30-Day 100% money back guarantee - no questions asked!

We're in this together! Let's take the journey together!

You Got This!