Small Business Digital Marketing principles, tools, insights

In this carefully structured program, you will get to learn the essentials of digital marketing and better understand the powerful digital tools that are at your disposal and how to make the most of them.  This is not just a 'how to do it' course, there is also an abundance of useful information and valuable insights from a range of experts that will help you to acquire a much deeper understanding and equip you with the confidence and know how required to effectively promote and develop your business online.

The course is comprised of the following 15  modules (updated for 2020):

1. Introduction: setting the stage, what's digital marketing?

2. Taking your business online

3. What's a digital presence and how to achieve it

4. How to do content marketing

5. How to do social media marketing

6. How to do email CRM

7. How to do search marketing

8. What's the digital customer

9. How to develop a great customer experience

10. What's digital analytics

11. E-commerce marketing

12. Business Models in a digital world

13. Bonus lecture on digital planning

14. Useful digital marketing tools spreadsheet (note this is a set of tools, and not a lecture)

15. Inspiration ideas for digital marketing with case studies

There's a self-test quiz at the end of modules 1-12 to help check your progress.

Included are downloadable notes (containing all the slides) that accompany the first 12 modules.

Any of the above modules can be taken either as standalone, or you can work through the program at your own individual pace.