The Complete Digital Marketing Guide For Your Business

Welcome to The Complete Digital Marketing Guide For Your Business.

In this course, you'll learn the fundamentals of Digital Marketing. The COVID era has forced most businesses to turn their operations online. Now more than ever, Digital Marketing has become crucial for business owners.

2021 is the best time to learn and add Online Marketing to your skills.

Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.

It's still a common challenge since many businesses don't know how important digital and mobile channels are today for acquiring and retaining customers.

The good news is, getting started with digital marketing is fairly easy. Most online advertising platforms make it easy to sign up and create your first campaign. And the best thing is you can track the results of your digital marketing efforts, which means it’s easy to see which initiatives work.

Course Outline:
1) The Dynamics of Digital Marketing

2) The 9 Pillars of Digital Marketing

• Website

• Email marketing

• Content marketing

• Social media

• Affiliate marketing

• Paid advertising

• Mobile marketing

• Search engine optimization

• Conversion rate optimization

3) How to craft an ROI-driven marketing strategy

4) The importance of measuring your performance

At the end of this course, you should have a clear understanding of why digital marketing is essential, be familiar with the digital marketing mix and take away actionable steps for your business or career.