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Customer Insights: New Product Development Orientation

This course is the first in the Customer Insights and New Product Development (CIPD) specialization.
Course from Coursera
 5644 students enrolled
 en
MODULE 0: Orientation and Introduction to the Case Study Method
MODULE 1: What Makes a Great New Product
MODULE 2: Product Development Customer Knowledge Requirement
MODULE 3: Identifying the Voice of Your Customer
MODULE 4: Design Thinking and Customer Journey Maps

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

Customer Insights: New Product Development Orientation
Free
per course
Incentives
Shareable Certificate
100% online
Flexible deadlines
Beginner Level
Approx. 14 hours to complete
English
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