Creating landing pages with Unbounce: Get started by creating a pitch page

When it comes to landing page design, balancing data-driven decisions with intuition can be tricky. There's no right way to create a landing page, and while you can follow a few best practices, your success ultimately comes down to trial and error. If you want to speed up the trial and error process you can test your landing page before going live.

A landing page is a website with one page, no sub pages, and typically used for testing ideas or pitching new products or features. Where you put your text, what you say, your font, your colors, and your images can make an enormous difference in the effectiveness of the page. There are plenty of cases out there that show how tweaking one or two words can increase conversions by as much as 30%.

In this class I'm going to teach you how to set-up and design landing pages using a system called Unbounce, one of the most popular tools out there for creating landing pages and running A/B tests. A/B tests see what your audience responds to best and Unbounce is the most comprehensive tool for extracting this information.

We'll start with learning how to create basic pages before getting into more advanced techniques. Then we'll set up A/B tests and play around with other important aspects like conversion goals, dynamic text and payment buttons.

What you'll learn:

• Create more complicated landing pages with Unbounce
• Run basic A/B tests with their idea and their landing page
• Setup and interpret conversion goals for the page
• Set up dynamic text to better capture the right customers for your potential product
• Add payment buttons to your page and to email to setup the ultimate validation experiment

What you'll do: By the end of the class you'll know the ins and outs of Unbounce. You will then create your own page with at least one variation, test it, and report back with the results.