Creating An Artist Brand Strategy

An artist’s “brand” is not just a logo or photo. It's one of the most powerful and most essential tools you can have an indie artist. Your brand identity is crucial for establishing who you are, how your fans relate to you, and succeeding in your career.

This 7-session course covers:

• What Is Branding And Why Is It Important?

• What Is An Ideal Fan Avatar And How Do You Create One?

• How Do I Start Thinking About Branding?

• Should I Be Thinking About Competition?

• What Is a Vision Statement?

• What Is Brand Personality?

• What If I'm Feeling Overwhelmed?

Who is the instructor?

Wisdom Moon is the founder and former owner of All About Worship and Kingdom Songs, and a pioneer in creating worship leader resources. He has over 20 years of ministry experience and over 13 years of marketing & business experience. He’s had the privilege of working with Lauren Daigle, Darlene Zschech, Paul Baloche, All Sons & Daughters, MultiTracks, Integrity Music, Centricity Music, Word Worship Music, Covenant Worship, Gateway Worship, and New Life Worship, among many others.

Wisdom is the Founder of Indie Artist University, as well as Marketing with Wisdom, a faith-based marketing agency passionate about providing clear and effective marketing strategies.

Who is this course for?

While any independent artist will find a lot of value in this course, we specifically created this course for Christian independent artists and churches.