Create Marketing Headlines That Work

In this course, taught by Dr. Don McGrath, Co-Founder of and Master Trainer at S.C.A.L.E. Pathway, you will learn a proven formula for writing your own headlines that work. Headlines are key to success in your marketing and Dr. McGrath shows to write them, step-by-step. Rather than teach a lot of theory, Dr. McGrath teaches you 6 Types of headlines that make it easy for you to start writing great headlines before you complete the class.

When you complete this course, you will:

• Be able to quickly and easily create headlines for your social media posts, block posts, events, videos, landing pages, and emails

• Get better open rates on emails, better engagement in social media, and more optins/purchases on your landing pages

• Know and be able to use the 6 key headline types proven to work

• Have 18 templates to make it simple and easy to crank out headlines

• Have a valuable resource in the Powerful Word List to make your headlines have the highest impact

• Know how to use a tool to help you evaluate how good your headlines are

The course is comprised of 7 Lectures on the following topics:

• What are headlines and why do we care?

• How to create "How To" headlines

• How to create "Numbered" headlines

• How to create "Guide" headlines

• How to create "Opportunity" headlines

• How to create "Stop" headlines

• How to create "Call To Action" headlines