If you've done research on creating and launching a successful blog, you probably know by now (and have heard a million times) that the money is in the list.
And no they don't mean your grocery list, or your Christmas wishlist, or your to-do list. They mean the money is in your email list that you grow from people subscribing to your blog.
Many bloggers don't know that there is an art to influencing people to join your email list. I've studied some of the most successful bloggers in the world to study the art of creating a free offer (a lead magnet), that entices readers to give you their email address in exchange for your free offer.
This course was created for two reasons: 1) To share what I learned during my lead magnet research 2) To teach you how to create your own lead magnet and increase your blog subscribers.