Crafting Your Funding Strategy

    Securing funding is probably the most important step in building a successful and lasting organization, yet most people don’t know how to create a funding strategy and don’t take the time to learn it.

    Learning about raising funds can be daunting. There are many programs about specific funding methods, but they lack a holistic view of funding. Most people who are seeking funds, don’t have a clear overview of the many options available to them and often don’t align the needs of the capital available, and their own needs. As a result they face unnecessary rejections and can potentially damage their image by being unprepared. 

A funding strategy is a systematic approach to gathering the resources needed to create and grow an organization. As a result: 

1. You are better prepared to get the resources needed to reach your goals.

2. The probability of receiving funds increases.

3. The dilution of ownership decreases.

4. Your profitability and impact increases, and

5. The process itself is more enjoyable and less stressful.