Content Strategy for Contemporary Marketing

The days are over when the first contact of a customer with a brand or a business happened through a sales person. 

Today, customers have become smart. They carry out their own research – largely online - and find all details about a product without involving any company contact.

This changing trend in marketing has forced businesses to abandon or tone down their direct selling strategies and opt for imbound marketing.

This is where content marketing help in creating attention for a brand from customers.

This course will run you through the concepts of content marketing defined as on today. 

At the end of this course you will have a better idea about content marketing, its planning and startegies all of which can increase your knowledge on this tiopic.

This is an ongoing course - I shall be adding further lectures to this course - on contemporary topics which come along on the subject matter of this course.