The consumer behavior course will allow you to understand the following concepts :
- What is consumer behavior ( a historical overview)
- What is Marketing research ( types and nature of data)
- External factors of influence ( family & friends, culture, marketing efforts)
- Internal factors of influence ( personality, motivation, perception, attitude, learning)
- What is motivation and how is it related to consumer needs
- What is personality ( Theories and applications)
- How perception impacts the way we see things
- How we learn about things ( behavioral and cognitive learning)
- How our personality shapes our perceptions and attitudes
- What is attitude and how attitudes are formed
- How to communicate effectively with our consumers
- How to design effective ads
- Decision making process (how to select among two or multiple alternatives)