Comprehensive Guide to Retail marketing

Retail Management is the latest management specialisation that has emerged with the new era of online shopping, electronic payments and delivery of goods and other services. To manage this new demand of technology-enabled services, a major deficit in the supply of such professionals has arisen. Retail management refers to an innovative and organised outlook aimed towards the function of distribution, marketing and sale of goods.Retail is fast evolving from offline to Online formats. The course gives thorough review of various aspects

1. Buyer role in merchandising

2. Visual merchandising

3. Category Management

4. Retail Brand Management.

5. Strategic decisions in marketing of retail enterprises.