Complete Facebook Marketing Guide For Restaurants & Bars

This course is masterclass for both beginner and advanced facebook users. It teaches the ins and outs of Facebook advertising, detailed lessons in chatbots as well uncovering a proven Facebook marketing funnel that leads to customers booking in with your restaurant.

Here’s what the course will go over (with me on a screen share showing you the whole process step-by-step):

THE BASICS, so you can create a Facebook page and access FB manager which means you will completely transfer from the offline world in to the online space.

FACEBOOK INSIGHTS, I will explain the campaign structure and how the auction process works, so you understand how to set up a Facebook campaign from start to finish so that you never have to rely on anyone else to manage your flow of customers.

FACEBOOK PIXEL EXPLAINED, it will deep dive into what the Facebook pixel is and why it’s so important to help with your targeting and how to install it.

TARGETING, I will show you how to utilise Facebooks powerful platform to target your customers. It will teach you the most effective targeting methods (including building custom and lookalike audiences), as well as how to exclude audiences. You will become a mastermind in targeting.

SPLIT TESTING, it will show you how to create split tests so you can understand which targeting methods are best, where your ad placements perform best and what types of ads your potential customers respond best to, like a true marketer.

CREATING AN AD, so you can learn how to actually grab the attention of the scrolling user, to allow you to start the monetising process afterwards. It will show you how to create different types of ads including a 'call now ad' and an ad that leads to Whatsapp. You will be ahead of the game.

CHATBOTS, introducing you to the wonderful world of chatbots and how they are essential in order to build a 24/7 intimate connection with your customers, allowing them to book with your restaurant any time, directly through Facebook. It will go through all the steps of chatbot creation so you know how to utilise the platform effectively.

ANALYSING RESULTS, showing you how to analyse results so you will know which campaigns haven’t worked, and which have, so you know where to direct your money.

CALENDLY, showing you how to integrate your restaurant calendar so customers can see your restaurants availability immediately and book a date and time to visit.

COMPLETE FUNNEL CREATION, it will show how you the start to finish process from creating your initial ad, to getting a booking notification email of a new customer.