Digital Marketing concepts everyone should know

Are you someone who is still exploring ways to expand their creativity in terms of setting up a business?

Or are you someone who is struggling to understand online platforms to market your services?

If the answer to both of the questions is a yes then you’re at the right place.

It took all of us a pandemic to understand the need of digital channels. Tech world is emerging at a fast pace. People are connecting and growing their business online. And they are earning and learning a lot from it.

When we choose to grow digitally, we start making impact, Business growth, innovation and invention become one of our favourite words.

With our Digital Marketing course, you can:

• Leverage more benefits in growing your business

• Can avail more conversions and sales

• Establish yourself digitally on various platforms

Our main topics of concern are:

1. Introduction to Digital Marketing

   • Introduction

   • Marketing Funnel

2. Social Media Optimization

   • Introduction

   • How Search Engine works

   • What a website is made of

   • Keyword research

   • On-page and Off-page optimization

3. Email Marketing

   • Why Email marketing

   • Email marketing system

4. Linkedin Profile Optimization

   • Linkedin Optimization

   • ad campaign

5. Online advertisements

   • Online advertisement

   • Google ads - for Search Engines

6. Web Analytics -

   • Introduction

   • How to use Google Analytics

Irrespective of your domain expertise, you need to have some knowledge of Digital Marketing. This programme is designed for that. This course is also suitable for those who want to enter as a fresher in Digital Marketing.