Data Science for Business - An Introduction

Business Analytics (BA) is the practice of iterative, methodical exploration of an organization's data, with an emphasis on statistical analysis. Wait! Common, since when do these definitions help! Let me make an attempt at explaining it.

• Ever noticed chocolates and chewing gums placed near the cash counter in a shopping marts such as Walmart? Retail stores observe buying patterns of the customers and strategically place the product to induce the buyer to make an impulse purchase.
• Ever noticed when you shop online, e-commerce websites list down array of recommended products? E-commerce businesses recommend these products based on search relevance.
• Ever saw Facebook ads of products that you were looking to buy last week? Social media platforms track your buying patterns and choices to suggest you related items or posts.

Businesses gather data from the consumers to deliver better products and services. This data is useless unless it is used to derive insights, insights about customers! And this is where you need Business Analytics.

This course is a Business Analytics job simulation that will put you in the shoes of a Business Analyst. This course is meant for young professionals and college students who want to explore career options in Business Analytics. Following are the salient features of this course:

1. This course is a job simulation. The raw data, analytical methods, data analysis etc. utilized in educating students are replicas of the problem statements solved by industry professionals.
2. Students can try their hands on their interest even before becoming a professional in that field! The method in which Business Analytics course is conducted, makes students feel as if they are actually working with a company to solve a business problem.
3. This course helps students master various tools and concepts of Business Analytics even before stepping into full time job. Hence enabling them to contribute from the first day of their full-time job