Building a Logo in Illustrator: Papa's Surf Shop

In this series of lessons, we'll work to build a finished vector logo based on an initial sketch. We'll begin by quickly exploring both the initial sketched idea and the final outcome of our logo. From there, we'll use Illustrator's live trace feature to convert raster artwork to vector for use in the logo. Next, we'll build a wave pattern that begins on our surfer's board and transitions into a baseline for our logo's type. We'll move on from there and begin working with the type for our logo by customizing a problematic character. We'll complete our design by adding stylized curls to the wave pattern and then color to our logo.