11 Marketing Fundamentals to Build a Profitable Business

Businesses around the world are closing their doors every day never to reopen again. It’s not because of a bad economy, too much competition, lower prices, better products/services, or any other so-called excuse for businesses that fail.  When businesses lose focus on implementing basic fundamentals and providing extreme customer, they fail.  It’s that simple.

During this Course, You'll Discover...

• Why you should never prejudge a potential customer. It’s easy to mess this up, and getting it wrong means huge losses of revenue in the long-term especially since you likely don't even know that you are doing it.  Learning how to over-deliver for your customers and not prejudge them will not only dramatically increase your bottom line, but also strengthen your customer relationships.

• The EXACT marketing words and phrases to activate your customers buy button. How you speak to your customers in your marketing determines whether or not they will make a purchase. These words and phrases will take your marketing to the next level by connecting your product or service to what your customers really want in a way that’s absolutely irresistible to them.  

• How to speak a vision for your customers that shows them what results your product or service will produce for them. Tell your customers how your product or service will fulfill their needs or solve a problem that they are experiencing. If you don't tell them, then they don't know. Your goal isn't just to meet their expectations, but blow them away by exceeding their expectations, which shows your commitment to them.

• The importance of replacing your customers’ frustration with satisfaction. This is Amazon's secret to success. Amazon “replaces” a buyer's frustration with satisfaction through extreme customer service. They don’t change the product or service or lower prices.  Instead, Amazon focuses on replacing a buyer’s bad experience with an experience of nothing less than a *5* star standard of excellence.