Beautiful Plastic: Creating a Great Designer Toy

Designer toys have been described as one of the few truly original worldwide art movements of the last two decades. Initially created by street artists and designers using soft vinyl, the designer toy movement now encompass a wide variety of artists, styles, and materials, and has spread worldwide.

As the founder of Kidrobot, Paul Budnitz helped bring designer toys to America. and has designed and art directed hundreds of limited edition toys — including virtually every toy created by Kidrobot from its inception through 2011. He's well known as the co-creator of Dunny, Munnyworld, and many other iconic toys.

Budnitz will be sharing how to design a successful one of your own including the history of designer toys from 1998 to the present, what makes it a designer toy, and how to create a great sketch.