Understanding and creating an automated BCG growth matrix

In this course you will learn all about how the BCG growth matrix works and how to use the BCG growth matrix.

The BCG growth matrix is essential to any company or investor who is interested in making the best decisions about their products or investments. The matrix lets you understand what type of product or investment you have and therefore take actions to protect or improve your products or investments and generate better results from your overall product or investment mix.

Along with learning how the BCG growth matrix works you will also learn how to build an automated BCG growth matrix in excel that can be updated as your products, company or investments evolve and change over time.