B2B Marketing Basics

What exactly is B2B (business-to-business) marketing? And how does it differ from B2C (business-to-consumer) marketing?

Consumer marketing may have a sexy reputation, but don't sell B2B marketing short–there's very little as rewarding as knowing that you found the person (or company) who will purchase that next million-dollar deal.

In this course, we introduce B2B marketing concepts–including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success–as well as lessons learned that will have you looking like a pro for your first B2B marketing gig