HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM
EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE
BRANDING HERITAGE TO BUILD LOYALTY
THE NUMBERS HERITAGE NEEDS TO GROW
MEET THE MANAGERS
Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager.
Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression.
This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions.
Learning Objectives
There are three objectives to this course. First, we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. Second, we will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face. And lastly, we will provide models and tools to design and implement appropriate courses of action to satisfy customers (visitors and audiences) and build an advantage over the competition.
Course Structure
The course is divided into six sections. Five sections are dedicated to specific aspects and themes of managing cultural institutions, while the sixth section is dedicated to individual interviews of prominent cultural institution managers on specific topics. The involvement of professionals and managers gives an incredible value to the learning experience of this course.
Each module is paired with a quiz and discussion forums to reflect on the variety of the heritage management, its complexity, and the power of the network that we will build together during the course.
Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy page.
If you love art and want to make an impact in this unique and fantastic sector, this course will support you in understanding the peculiarities of this sector and how to leverage on its tools to make a bigger impact.
Look forward to meeting you online!
Acknowledgements:
Vatican Museums: www.museivaticani.va
Cenacolo Vinciano:
www.beniculturali.it/mibac/export/MiBAC/sito-MiBAC/Contenuti/MibacUnif/Eventi/visualizza_asset.html_1283837989.html (ITA)
FAI (Fondo Ambiente Italiano): eng.fondoambiente.it
MUVE (Fondazione Musei Civici Venezia): www.visitmuve.it
The National Trust: www.nationaltrust.org.uk
The Archeological Site of Paestum: www.museopaestum.beniculturali.it whc.unesco.org/en/list/842
Museo dell'Opera del Duomo (Florence): www.museumflorence.com
Museo del Violino: www.museodelviolino.org
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Disclaimer - Since some of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and subtitles.
4.8
74 Ratings
Free
per course
Incentives
Shareable Certificate
100% online
Flexible deadlines
Approx. 14 hours to complete
English
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FAQs About "Arts and Heritage Management"
Is the online course "Arts and Heritage Management" free?
Yes, "Arts and Heritage Management" is a free online course offered on the online classes platform Coursera
Is "Arts and Heritage Management" an online course worth taking?
108 students from the online classes platform Coursera have given an average rating of 4.8 to the online "Arts and Heritage Management" and at least 12970 have completed this online training.
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