This course describes analytical models that can be used for strategic business analysis and customer analysis. Under strategic business analysis, the course covers external analytical models such as STEEP, SWOT, Porter's Five Forces and the Boston Consulting Growth Matrix. Under customer analysis, the course covers four models: Kano Model, Value Analysis, Expectation Ranking and Buyer Utility Map. This course is designed to increase analytical knowledge so that you make rational decisions across the overall business.
The course includes two handbooks of over 30 different analytical models that can be used to solve all types of business problems.
This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.