Advanced Google Tag Manager (GTM) 12+ practical use cases

You know the basics of Google Tag Manager and you want to see more examples of how you could use this tool to your advantage. Here I collected advanced and intermediate use cases of how you could use your Google Tag Manager and explain why those examples could be beneficial for you or your clients.

This is a list of practical use cases that we will setup in this course:

1. Tracking any website form performance (including AJAX forms and edge cases using dataLayer)

2. Tracking of any element visibility and CTR (using GTM + GA + DataStudio example)

3. Personalize website content based on acquisition channel (We will hide subscription forms if users came from email)

4. Detect user device type and fire tags separately on mobile or desktop

5. Tracking of dropdowns

6. Tracking of checkboxes

7. Hiding any element from the website using GTM

8. Adding any element on the website using GTM

9. Count page views during a session and fire a tag (popup) when a certain amount is reached.

10. CSS selectors - a very detailed introduction for GTM users

11. Tracking of JavaScript errors on the website, automatic alert setup and review dashboard example

12. Creating and deleting cookies using GTM

I will add more hands-on examples based on student requests and feedback.

Why this course?

• Tons of Ready-to-go custom JavaScript templates for your GTM tags and variables that are available in resource materials.

• Most examples are divided into stand-alone videos, it's easy to find the most relevant use cases for your project.

• I explain the practical application behind each example.