Advanced Google Analytics: Content Groupings

In this advanced Google Analytics course I’ll be teaching thew topic „Content Groupings“ only. By using content groupings, you’ll be able to better analyze and understand how certain types of content of your blog or certain types of pages of your online store perform. You’ll be able to detect problems or potential for optimization, that you may otherwise overlook by just analyzing the sums and averages across all pages.

Using Content Groupings, you’ll able to:

• Group any (!) pages of your web-site and to analyze them independently of each other

• Discover, which types of blog posts (e.g. tutorials or reviews) generate the most traffic for your blog

• See how certain types of products (e.g. red t-shirts) sell in your online store

• Analyze how visitors navigate between certain areas of your website, e.g. from the blog to the online store

I’ve been using content groupings for years and was able to discover many issues, that otherwise would not have been noticed. Additionally, content groupings can help you with SEO; especially to see which kind of content performs good and which kind of content should be optimized.

In this course you’ll learn:

• What a content grouping is

• Three methods to create content groupings

• How to use content groupings in various reports in Google Analytics

This course is for you, if:

• You already have basic knowledge in Google Analytics

• You want to know more about the performance of different types of content of your blog

• You want to know more about the performance of different types of pages of your online store (e.g. product list pages, product detail pages or products with a certain feature, e.g. red t-shirts)
  

Prerequisites:

• Basic knowledge in Google Analytics

• For lecture 7: Basic knowledge in Google Tag Manager

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