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5 Simple Steps to Find & Define Your Niche

Get clear on your marketing message so your clients can find you easily and quickly
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How to find and define your niche
How to develop clear messaging that will appeal to your ideal clients
How to define your ideal, perfect client
How to ensure that your message targets the right clients
How to match your marketing message to your clients' needs, wants and requirements
How to include benefits and not features in your messaging so you appeal to your clients needs

Do you struggle with finding clients and getting your message to the right people?

  • Is "marketing" and "selling" just not you?

  • Do you feel overwhelmed by the thought of having to market yourself and your coaching practice?

  • Are you completely lost for words when people put you on the spot and ask what you do for a living?

  • Do you suffer from imposter syndrome?

  • Would you like a simple, step-by-step process to help you define your niche and create a clear, concise and compelling message about what you do?

Then I've created just the thing for you

A simple 5 step process to define your niche, that immediately makes marketing and selling your services a walk in the park.

5 Steps to Finding and Defining Your Niche is a practical training that will:

  • Give you the step-by-step process that I have personally followed to find, define and refine my niche, that you can use again and again at any time in your business

  • Teach you how to bring all of your experience, expertise and excellence together into one clear message that will resonate with your perfect client

  • Give you the confidence to market yourself effectively

  • Help you not to pause awkwardly and stumble over words when potential clients ask you what you do

It works!

Here's what some of my clients have said:

"I recently did your online course to find my unique niche, and I found not only a definite niche but was truly inspired to follow my passion by implementing my niche going forward. I will gladly recommend your online course to everyone in the coaching industry. " - Francois

"Megan is an expert in her field having been a coach for the past 20 years but also has a prior career in Marketing. Her content has so many great insights - I have learnt SO much.  But more than that Megan has a fantastic approach & style to coaching you through how to market your business ??" – Alison Coates

"Megan, this is AMAZING! Such fabulous content and such an approachable, informative and at the same time authoritative style. Definitely re-reading, studying and acting on it." - Claire Holden

What you will get:

  • A series of videos that will guide you through the same process that I use to define and refine my niche

  • Worksheets for every step in the process to help crystallise and clarify your thinking

  • Practical examples of powerful niches and the principles behind why they work so well, so that you can apply these same principles to developing your own powerful niche

  • A process to help you craft your clear, compelling and concise niche statement and 3 short points so that you're never caught short when someone asks you what you do for a living

Learn how to:

  • Clearly communicate to potential clients about what you do and the value you have to offer

  • Take the stress out of selling and marketing your services

  • Define a clear, compelling niche that gets your potential clients saying: "That's who I want to work with."

How can I help you?

My name is Megan Hudson and I've been a business and management coach since 2002.  I also spent more than a decade in brand marketing and advertising before that, so I've got a sound pedigree as an entrepreneur, business coach, and marketer.

For years, I wasn't able to clearly communicate about what it was that I did, and where I could add the most value for my potential clients.

My self-confidence suffered and I regularly lay awake at night, wrestling with whether I was really doing the right thing - even though I got positive feedback from my clients.

One of the problems with coaching is that it has become increasingly commoditised over the years as more and more coaches enter the industry.

You need to be really special if you want to stand out in a crowded marketplace, (especially if you are just starting out) and for that, you need to identify your coaching niche.

It took me 10 years to crystalise what I was offering into a niche that made people sit up and say: "I want to work with her - she can help me solve my problem."

People come to me now, and not the other way around.

I never feel like I have to market myself or sell my services because I am so confident and comfortable about the value and results that my work offers.

When anyone asks me what I do, I am able to tell them quickly and clearly, without stumbling for words or grinding to an awkward halt.

Plus, I know exactly who I get the best results with, so I am able to strategically target my marketing message and efforts to get the best returns.

Because my message is so clear and simple, it sticks in people's minds and they tell their colleagues and peers: "I know just the right person for you."

I developed a system based on the step-by-step process that I used to define my niche, so that you don't have to waste 10 years getting to the core of what you offer. I created a series of 5 easy steps that helped me get clear on my niche, and the niche within my niche. The best thing about these steps is that I can re-apply them throughout my coaching career to make sure that my offering remains fresh and relevant for my potential clients. And so can you.

Still have questions?

Q: Will this work if my business is brand new?

A: Yes, this is a great time to do this work for the first time so that you don't have to go through what hundreds of other entrepreneurs have gone through - trying to market themselves without getting results or being effective.

Q: Do I need a website before starting this process?

A: Not at all. Many of my clients effectively market themselves without having a website, but they are consistent and clear in the message that they send out via all of their marketing touchpoints so the message never gets diluted.

Q: Can I do this in my own time?

A: Absolutely. You will have online access to the videos and worksheets so that you can work through them at your own pace.

5 Simple Steps to Find & Define Your Niche
$ 149.99
per course
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